About the Company
Interval International has been a trusted leader in the travel exchange industry for 50 years, known for our commitment to exceptional service and meaningful experiences. As we embrace a new chapter, we’re investing in transformative changes to keep our offerings fresh and relevant for today’s and tomorrow’s members. Guided by a deep respect for our legacy, we’re on the lookout for forward-thinking individuals who can bring innovative ideas, build meaningful relationships, and contribute to shaping the next chapter of travel and exchange.
This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation (“MVW” or “the Company”).
Marriott Vacations Worldwide (MVW) is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The Company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands.
About the Team
The Global Marketing Team at Interval International is on an exciting, multi-year journey to transform how we connect with our members. We’re reimagining the way we engage, communicate, and bring value to our global community, with a strong focus on modernizing our marketing strategies and tools.
This is a team for forward-thinkers who see the potential to shape the future of member engagement. If you’re passionate about innovative marketing, committed to understanding our members’ evolving needs, and ready to make a lasting impact, you’ll find a dynamic, growth-focused environment here. Join us as we redefine what’s possible in our industry.
Job Summary
- The Senior Manager, Regional Marketing reports to the Director of Client & Member Marketing and drives regional marketing initiatives to support business growth and enhance brand presence within the Latin American region (a key growth market for Interval).
- Develop and implement LATAM-specific strategies to engage, retain, and convert members and clients.
- Plan and execute marketing strategies, including campaigns, content, events, and materials that differentiate Interval from competitors and increase brand awareness and preference.
Expected Contributions
- Craft and implement regional marketing strategies that align with overall business goals and drive growth within the region.
- Lead the planning, execution, and optimization of regional marketing campaigns to maximize engagement and conversion rates.
- Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape, informing strategic decisions.
- Advocate for and implement effective digital touchpoints in alignment with business goals and customer data.
- Work closely with sales, product, and global marketing teams to ensure cohesive and effective marketing efforts.
- Organize and manage regional events, trade shows, and promotional activities to enhance brand visibility and customer engagement.
- Educate company stakeholders on marketing best practices for LATAM region.
- Oversee the regional marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Monitor and analyze the performance of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
- Act as a brand ambassador, promoting brand values and ensuring consistent messaging across all LATAM regional marketing activities.
Candidate Profile
Education
- Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.
Work Experience
- Seven (7) to nine (9) years of experience in a regional marketing role.
- Experience in Hotel Management, Vacation Ownership, Hospitality/Travel Industry preferred.
- Experience in a matrixed structured organization preferred.
- Proven experience developing and executing marketing specific to the LATAM region, must understand regional considerations/nuances.
Skills and Attributions
- Proficiency in Spanish and English is required both verbal and in writing required. Portuguese is a plus.
- Strategic thinking to develop and implement effective marketing strategies that align with business goals.
- Proficiency in analyzing market trends, customer behavior, and competitive landscape to inform marketing decisions.
- Strong organizational skills to manage multiple campaigns, events, and projects simultaneously.
- Excellent verbal and written communication skills to convey ideas clearly and collaborate with cross-functional teams.
- Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
- Ability to interpret data and metrics to measure campaign performance and make data-driven decisions.
- Experience in managing marketing budgets and optimizing resource allocation for maximum ROI.
- Strong leadership qualities to inspire and guide a marketing team towards achieving goals.
- Innovative thinking to develop unique marketing campaigns and solutions.
- Flexibility to adjust strategies based on market changes and new opportunities.
- A deep understanding of customer needs and a commitment to enhancing the customer experience.
- A focus on achieving measurable outcomes and driving business growth.
- Ability to work effectively with various departments and stakeholders to ensure cohesive marketing efforts.
- Precision in planning and executing marketing activities to ensure high-quality outcomes.
- May include international travel.
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Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
