Generic Position Summary
As a member of the professional staff, contributes specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support team and/or department business objectives. Generally, works under limited supervision, but within established guidelines, producing and analyzing more complex business information to assist in the decision-making process.
Specific Job Summary
The Manager, Event Marketing (SMEM) will be responsible for supporting the strategy and execution of the Owner Events Channel. The position supports with the development of the channel strategy but is responsible for the implementation and execution of the channel’s marketing strategy. The SMEM partners with site Directors of Marketing, Marketing Managers, and Event Managers / Coordinators to achieve and/or exceed tour and revenues budgets.
The position ensures that all marketing and logistic plans are aligned with the company’s best practices and ensures corporate brand standards are maintained. All Events execution shall comply with applicable Brand and Legal standards.
Scope of Responsibility
- Owner Events Channel Execution – All Regions and all Brands (MVC, VSE)
Generic Expected Contributions
- Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small projects, business processes or parts of larger ones.
- Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk.
- Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.
- Assists more senior associates in achieving business results by:
- identifying opportunities to enhance the effectiveness of business processes.
- providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.
- participating in setting department operating plans.
- recognizing and celebrating team successes.
- achieving results against budget within scope of responsibility.
- Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
- Performs other duties as appropriate.
Specific Expected Contributions
This position will oversee the Owner Events Channel Execution in the following areas:
Channel Planning & Execution
- Manages the planning, development, and production of events and promotions for sites in conjunction with Marketing Managers and the designated agency/vendor.
- Partners with site Marketing Managers and/or other designated vendor partners as needed for collateral, communications, photography etc.
- Oversee the execution of events in partnerships with site Event Managers / Coordinators to review scheduled events and troubleshoot potential problems/conflict.
- Ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
- Participates in developing marketing and event plans and has an integral role in in coordinating action plans, timelines and logistics.
- Consult with site to determine objectives and requirements for events such as meeting space and food and beverage needs.
- Communicates event details for site.
- Ensures that any communications materials created are up-to-date with marketing communications and identity standards
- Identifies event and initiates project request form and financial brief.
- Submits approved package to RSDOM.
- Ensures event meets established RISK & COVID compliance guidelines.
- Gets usage of Points/StarOptions approval from VP of Marketing Operations and VP of Product Development.
- Initiates Creative process and obtains brand and legal approval.
- Secures necessary rooms with IRM.
- Creates and executes standalone emails to promote events to owners.
- Participates in strategic planning for event needs for domestic markets.
- Prepares creative work plans for material development, coordinates printing and electronic marketing distribution plans.
- Conducts comprehensive research and participates in site visits and contract negotiations as required.
- Promote brand awareness and message uniformity within all events.
- Creates an atmosphere in all event management operations areas that meets or exceeds guest expectations.
Business Partnership
- Develops working relationships with outside vendors and establishes prices and service agreements to enhance the event experience and to increase additional revenue opportunities for the site.
- Ensures that regular, ongoing communication is happening in all areas of event operations.
- Integrates promotional efforts with marketing, eCommerce.
- Builds and maintains critical relationships.
- Maintains close communications with site Directors of Marketing.
- Liaise with the Risk Management team to obtain approval for vendors and appropriate certificates of insurance (COIs) as required.
- Confirm room availability with Inventory team.
- Works with Owner Services on marketing events vis the Insider and Spotlight.
- Clearly communicates and coordinates tasks and event information amongst several departments: Legal, Brand & Digital, Resort Sales and Services, Human Resources, Marketing, Finance, the Warehouse, etc.
Systems
- Maintains accurate and up–to-date event activity, tracking, and budget data/reports using appropriate systems.
- Measures and report success of events to stakeholders using relevant tools.
- Maintains Event Progress Report.
- Creates effort codes.
- Provides event results and reporting to all stakeholders.
- Maintains Events Marketing Website:
- Ensure website is current.
- Creates new tiles and landing pages.
- Directs Website team on all updates and modifications.
- Ensures contract obligations are adhered to and event expenses are in line with established budgets. Develops expense tracking and reporting for every project, which will determine the following year’s events/programs budgets.
Generic Candidate Profile
Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:
Usually, a professional position with general knowledge in a discipline (i.e., Accounting, Human Resources, Information Technology). College degree and/or related experience typically required.
Specific Candidate Profile (the education, experience, skills and attributes that are important for this position)
Education
- Bachelor’s degree in Hospitality management, public relations, marketing, business or communications - Marketing/Advertising concentration preferred.
Experience
- Minimum of five (5) years’ experience managing vacation ownership on-site marketing programs.
- Minimum of five years’ experience in event planning.
- Proven experience delivering effective communications that deliver against our strategies, on time and on budget.
- Skilled writer and editor.
- Timeshare/Hospitality/lodging industry experience a plus. MVW-specific knowledge, an advantage.
- Working knowledge of the financial reporting of marketing channels an advantage.
Skills/Attributes
- Demonstrated ability in conceptualizing, planning, organizing and implementing multi-faceted marketing campaigns.
- Ability to clearly articulate messages to a variety of audiences. Effective presentation and facilitation skills required.
- Demonstratable consulting skills with proven ability to interface with senior leaders.
- Strong business acumen including MVW’s brands and culture.
- Must be motivated, self-starter with a high energy level and the ability to work well within a team, as well as on own initiative.
- Ability to work under pressure, on multiple projects simultaneously under tight deadlines.
- Excellent organizational skills and ability to self-prioritize daily workload.
- Working knowledge of space planning, audio visual planning, food and beverage planning, meeting space to rooms ratios, transportation services, email marketing.
- Intermediate level of proficiency in Office 365 suite of applications, especially SharePoint, Yammer, Sway, OneDrive, and OneNote.
- Intermediate level of proficiency in Microsoft Word, Excel, and PowerPoint.
- Ability to communicate effectively at all levels of the organization.
- Excellent active listening, verbal and written communication skills.
- Ability to maintain confidentiality and integrity when dealing with sensitive issues.
- Must be able to travel, work weekends and long hours during events.
- During events, must be physically capable to endure long hours in a fast-paced environment involving extensive walking/running, pushing/pulling boxes and other equipment as needed.
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
