Salary Range: $190k-$210k
Relocation Benefits Available
JOB SUMMARY
The Area General Manager is responsible for both the assigned properties in market as well as General Manager responsibilities. As Area General Manager, leads all aspects of the resort / property. Responsibilities include: all aspects of the operation, including guest and associate satisfaction, human resources recruitment and retention, financial performance, group, leisure, business sales and revenue.
Builds, develops and retains an executive and leadership team. Capable of strategic development, strategic and operational execution, and providing guidance to all individuals. The Area General Manager ensures all revenue streams are optimized in all profit centers. Works with the Commercial organization to stimulate demand and guide the public awareness and communications to support the hotels.
Develops strategies to support the owner’s financial needs, associate and guest satisfaction. Communicates professionally with owners to build owner loyalty and confidence through proactive communication, setting and managing expectations and delivering solid business results.
Engagement with local community, builds relationships with local business leaders, officials and customers.
Area General Manager responsibilities for assigned properties include support of other property General Managers to ensure success of each property financially, culturally, guest satisfaction, associate engagement, Fire, Life Safety and brand standards.
JOB SPECIFIC TASKS
Brand Management
The Area General Manager supports the brands for each assigned property.
Revenue Generation
Collaborates with the Aqua-Aston commercial team to drive revenue for all profit centers of the property and if applicable any Brand partners supporting other hotels that Area General Manager has oversight of. Partners with Sales to cultivate business relationships, participates with closing business, sources new leads and ensures operational leaders deliver customer service experiences driving repeat business and loyalty. Participation and accountability for effective pricing strategies, understanding drivers by season, economy, market segmentation, brand deliverables and customer satisfaction, ensures demand forecasting and sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies; controls labor and capital expenses.
Market Strategy
Works closely with Aqua-Aston to stay current with industry trends, aware of competitor offerings and develops new offerings to stay current that are on brand and translate into customer experiences and profitable enterprises. Develops property business and commercial plans with commercial leadership to support each property. Creates buy in by all stake holders to deliver.
Strategy Execution
Owns the commercial, business and financial plans. Translates these plans into executable actions for leadership and associate support and execution. Driving customer, associate satisfaction, profitability and market share. Ensuring these plans and all actions support the brand. Capable of accessing team strengths and opportunities for development to ensure success of these plans. Encourage team suggestions, creative thought and ideas to refine and enhance the results of these plans.
Human Resources
Partnering with Aqua-Aston HR and recruiting, build a strong confidence inspiring leadership team. Create a cohesive team capable of collaboration and autonomy. Empower property leaders to executive to the marketing, business and financial plans in accordance with Aqua-Aston culture. Encourage team feedback, hold the team accountable, foster independence and autonomy. Create learning opportunities for staff to immerse them in customer service techniques in support of culture and brand. Ensures all employees are treated fairly, and with respect; builds rapport with employees by fostering an environment of open communication and spending time with employees on the frontlines; makes self available to employees (“open door policy”); ensures pay and benefits are appropriate for labor market; celebrates the success of employees in a public way; works with Human Resources to maximize employee engagement and monitor local labor environment to address issues as needed
Champion
Area General Manager serves as the compass for the properties. As the compass, the Area General Manager ensures that all touch points of the properties support the property’s brand through service offerings, services and facilities. Area General Manager inspires the staff to embrace the property brand and become mentors within their departments to guide their teams on brand initiatives. Area General Manager demonstrates exceptional work ethic, leadership through empowerment, and serves as a role model.
Financial Analysis
Working with the Aqua-Aston financial team, developing intelligence on market share, profitability of each profit center, associate engagement, guest satisfaction scores, financial operating performance, and product development and execution.
Owner Relations
Through proactive communication builds owner loyalty to Aqua-Aston. Directly or through the team engage in proactive communication with owners and potential owners about offers and advantages to being part of the Aqua-Aston rental programs or a hotel under management. Communicating strategic plans, executing the plans and communicating the results of the plans. Keep hotel owners informed on emerging initiatives, property performance, and maintain a balance between owner interests, associate engagement, brand initiatives, and management guidance. Develops and recommends solutions that effectively deliver to all stake holders.
Customer and community Engagement
Leads by example with high visibility with guests and local clientele. Participates and supports site inspections and public relations opportunities. Avid consumer of guest feedback to identify trends and opportunities to enhance the guest experience and recognize star associate performers. Embraces technology to track customer satisfaction trends and identify root cause opportunities to improve. Meet with leadership team for divisional presentation of Guest satisfaction results and monthly action plans. Works closely with Aqua-Aston public relations to optimize PR opportunities through community involvement.
Management Company/Brand Compliance
Property compliance with all brand and service standards, labor, operations, safety, and legal requirements. Ensure routine inspections and quality assurance audits are completed with each department with monthly reports. Ensure food sanitation, safety, and governmental regulations for the safety and well being of our guests, members, associates, owners and community. Ensure spaces under management, including but not limited to restaurant property, grounds, landscape, pools, fitness center, spas, are well maintained and exceed customer expectations. Active communication with Associations or other Ownership groups about spaces that are in need of better maintenance or repair that are impacting the guest or associate experience.
Education and Experience
Required Minimum:
OR
Preferred:
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.